As the company becomes Notbank, it is launching new products and services for everyone who lives and believes in digital finance.
CryptoMKT understands very well that trust in the crypto space can’t be demanded—it has to be earned. This belief has guided the company’s Latin American strategy since 2016—a philosophy now driving its expansion into Europe and beyond.
“At CryptoMKT, our success is deeply rooted in three key pillars: regulatory commitment, user-centric innovation and financial inclusion,” says María Fernanda Juppet, CEO of the leading digital asset company in Latin America. “We’re among the first in the region to implement robust AML (Anti-Money Laundering) protocols, long before regulation became a trend.”
The company has built a compliant, transparent and secure ecosystem tailored to the unique financial realities of Latin America. Its focus on education, accessibility and responsible onboarding has allowed it to grow sustainably in markets often marked by volatility and low trust in traditional institutions.
CryptoMKT operates as a full-service cryptocurrency exchange with a strong focus on compliance, usability and regional adaptation. Its core business revolves around enabling seamless and secure access to digital assets—primarily Bitcoin, Ethereum and stablecoins—through local currency support in Chile, Argentina, Brazil, Colombia, Peru and Mexico.
For retail users, CryptoMKT offers intuitive tools to buy, sell, save and send cryptocurrencies instantly. For institutional clients—including NGOs, companies and financial entities—it provides OTC services, liquidity provisioning, custody solutions and blockchain-based payment rails. Its recently launched AI assistant, IRIS, further enhances the user experience by delivering personalized support and education 24/7.
“The Latin American crypto market is dynamic, fragmented and rapidly evolving,” Juppet notes. “We are one of the few exchanges with direct relationships with banks, regulators and tax authorities, which enable us to offer services others simply cannot.”
CryptoMKT serves over 700,000 users and is preparing to expand its footprint into new Spanish-speaking markets while exploring entry points in Europe through strategic alliances. It is also developing tools for crypto savings, lending and merchant payment integration.
“Our vision is to become a multi-asset platform that simplifies digital finance for individuals and businesses,” says Juppet, the only female CEO of a crypto fintech of such a scale.
“Our innovation is not about chasing trends; it’s about solving real problems in ways that are culturally and economically relevant. Being a woman in a male-dominated industry has only sharpened my focus on empathy, resilience and ethical leadership—qualities that will continue defining our culture and success as we tread new frontiers.”
Among the upcoming developments for the company is its rebranding, in which it will transition from CryptoMKT to Notbank. On this, Juppet explains, “We are about to take a big step in our history. Very soon, CryptoMKT will become Notbank: a new identity that reflects our evolution, the challenges we’ve overcome and everything that lies ahead.
“With Notbank, we’re renewing our image, expanding our horizons, and launching new products and services designed for people and businesses who live and believe in digital finance. We want to be closer, more agile and to continue leading financial innovation in Latin America and around the world. This change isn’t just about a new name—it’s an invitation to be part of a new era: The Notbank era.”
Learn more about Tanmeyah at www.cryptomkt.com.
