Daniel Kretz, President, KRETZ

Could you give us an introduction to the company?

KRETZ is an Argentine technology company with over 60 years of history. We’ve always had a passion for innovation and a commitment to quality. This approach has gradually opened new markets and incorporated new segments into the company.

In these 60 years of history, what would you say have been the keys to success?

Our success has stemmed from constant innovation, a strong commitment to quality, and a deep understanding of the needs of commerce and industry. We strive to stay close to our customers and adapt to technological and regulatory changes, especially in heavily regulated sectors like weighing and taxation. We focus on developing reliable, accurate, and long-lasting solutions. Another key is our comprehensive approach—we control the hardware, software, and associated services. This allows us to offer complete solutions and stay ahead of market challenges.

Could you describe your products?

Our main business is the development of technological solutions for commerce and industry. We offer weighing equipment, fiscal regulators for commercial transactions and payments, commercial and operational management software, and more recently, Software as a Service (SaaS) designed to simplify operations for retail chains. With this, we provide a complete ecosystem of products and remote management tools via SaaS.

What is the company’s main business focus today?

Today, we specialize in technology for retail and small-scale commerce. We support their digital transformation with the aim of becoming their long-term technology partner.

What is your biggest competitive advantage compared to other technology providers?

Our sector is very dynamic and competitive, with each company focusing on specific niches. What sets us apart is that we have all our capabilities developed entirely in Argentina. We also offer commercial and technical services that are efficient, close to the client, and tailored to their specific needs. With our experience, we also provide technical advice on regulatory compliance, which requires significant knowledge. All of this is backed by long-term post-sale service—we want our clients to feel fully supported.

I imagine your relationships are long-term.

Absolutely. Trust is the foundation of any business and of shared growth. We aim to generate trust and added value from the very first contact. We do this by actively listening to client needs, proposing tailored solutions, and offering strong technical support. Our policy is to always be close to the client, deliver on our commitments, and provide excellent after-sales service. This has allowed us to build long-term relationships with clients, strategic partners, and suppliers, always producing concrete results and ensuring mutual growth.

Are there any specific market niches you want to enter?

We have a strong presence in supermarkets since they are primary users of weighing equipment. But we’re now diversifying into sectors like petrochemicals, offering devices beyond weighing—such as control systems and digital signage. This includes commercial signage and remote content management. We’re also working with international delivery companies, supplying them with specific equipment and software. Technology enables us to diversify quickly. 

While we don’t have one specific sector in mind right now, we plan to strengthen our presence in small-scale retail and payment systems. We’re especially excited about our first cloud-based solution. It integrates and complements our products like never before, while also allowing for the inclusion of devices from any brand. This creates a robust ecosystem for business management. We’ve launched it across our products and are now adding functionality for managing other devices. 

This solution brings together 40 years of hardware expertise and 20 years of software development. It’s available 24/7, offers fast and intuitive remote management, and helps reduce costs. It functions like the Internet of Things, allowing users to monitor the status and behavior of devices, schedule preventive maintenance, and conduct regulatory audits in sectors like weighing. It removes the need for on-site infrastructure—everything can be accessed remotely from any mobile device. Staff who previously did in-person maintenance can now focus on higher-value tasks, managing the entire network remotely. 

What are your international expansion plans?

Our goal is to be a global company as we expand into new markets. We started internationalizing 16 years ago, and we’ve been active in Mexico for 5 years and Brazil as well. We’re currently developing a new generation of products aimed at being globally competitive. 

The first is a series of point-of-sale scales—reliable, robust, with high-speed reading that reduces checkout times and improves service. These new scales include omnidirectional scanners for barcodes, QR codes, document scanning, and mobile coupons. The entire product line was designed with world-class standards: consistent design language, perceived quality, packaging, and even the unboxing experience. 

These products recently won the prestigious Red Dot Award—what we consider the “Oscar” of design—granted for over 60 years by the Design Center of North Rhine-Westphalia in Germany. It recognizes excellence in design, quality, innovation, and company vision. Winning this award for our first launch is a great honor. 

We’re about to release a full range of new products that will help us remain competitive in global markets. Electronics allow for cost-efficiency through disruptive innovations, enabling us to maintain pricing for traditional Latin American markets while also entering more demanding ones like the U.S. and the EU. Our strategy is not to limit ourselves to one market. For example, we have distributors in the Middle East who serve the entire Gulf region. We prioritize strong personal relationships with partners who provide technological insights, market research, and local support. That’s how we approach market development worldwide.

What final message would you like to share with our readers?

We’re living in a time of disruptive change. My message is optimistic—many old paradigms are being broken. Businesses must become more competitive, react faster, and find ways to retain new talent. This ongoing need to rethink business models is where technology plays a vital role. It helps us lower costs and simplify operations. That’s where we believe the opportunities lie, and we’re fully committed to continuing our growth as an organization.