From humble beginnings to a multi-service powerhouse, GSA BPO’s relentless innovation and team-driven spirit are setting new standards across the Americas.
When Dr. Marcelo Alquezar founded GSA BPO more than three decades ago, he didn’t inherit a client roster or step into a leading company — he built it from scratch. Today, the founding partner and president proudly reflects on a company that not only survived Argentina’s turbulent economy but grew into a cross-border powerhouse in collections management, multichannel customer service, back-office services, comprehensive BPO solutions and management of outsourced services.
“Like in high-performance sports, yesterday’s victory is history; we’re always striving for new results,” says Alquezar, a law graduate, certified soccer coach and a passionate believer in the strong parallels between business and competitive athletics.
That same spirit of reinvention has become GSA’s calling card. Starting as a collection agency, GSA expanded steadily into telemarketing, technical support, health care outsourcing and more. The company’s operations now span Argentina, Uruguay and soon Paraguay — and a major U.S. expansion is already underway, targeting the high-growth Hispanic market in mortgage and insurance sectors.
“In collections and other lines of business, being first today means needing to stay first tomorrow,” explains Alquezar, who also holds an MBA from the Complutense University of Madrid. It’s a mindset that has shaped not just GSA’s culture but its willingness to adopt cutting-edge tools like artificial intelligence ahead of the curve. “If we’re not growing, we’re moving backward,” he says, echoing the company’s internal mantra.
GSA’s success isn’t just about technology. The company prides itself on building strong, adaptable teams — a strategy Alquezar likens to coaching a championship high-performance sports squad. From Buenos Aires to the State of Florida, GSA’s team-first culture and relentless innovation have turned challenges into opportunities, especially in sectors that demand both technical know-how and human empathy. By constantly analyzing trends and client needs, GSA can stay ahead of the industry, anticipating shifts before they happen and proactively adjusting strategies to maintain leadership. This forward-looking approach, combined with a deep understanding of local markets and cultural nuances, has positioned GSA as a trusted partner for clients seeking excellence and growth.
As GSA gears up for its next chapter, including expanded health care services and deeper U.S. market penetration, Alquezar remains upbeat. “We’re proud of everything we’ve been through, but the best is yet to come.”
With a proven playbook and a new generation stepping in, GSA BPO is poised not just to lead but to redefine the future of outsourcing.
Learn more about GSA BPO at gsabpo.com
