The cosmetic dermatology company is helping shape the industry through innovation, data-driven marketing, and positive customer experiences.
Aesthetic treatments are increasingly becoming a common part of self-care, as shown by the growing demand for non-invasive cosmetic procedures in recent years. LaserAway, a leader in medical aesthetics, has helped expand access to advanced treatments with the goal of making them more mainstream. With a national presence and aggressive expansion strategy, LaserAway has become a leading provider of medical aesthetics, dedicated to emphasizing accessibility, convenience, technology, and customer satisfaction.
“We’re always innovating and adapting, keeping up with the different market trends, understanding what the consumers want, and providing the services they need,” says Paul Baumgarthuber, Chief Marketing Officer at LaserAway. “We’ve always aimed to stay on the cutting edge of marketing, using data to guide us on what works, what doesn’t, and how to grow efficiently. From an operational standpoint, we remain committed to providing the best possible customer experience, fostering long-term client relationships.”
Bringing Aesthetic Treatments to the Mainstream
LaserAway’s journey began nearly two decades ago when the medical aesthetics industry was far from the mainstream. “People didn’t talk about it; it was always done in medical offices,” says Baumgarthuber. “We set out to change that by making it more approachable.”
By strategically placing its locations in high-end retail areas—often near Lululemon or Apple stores—LaserAway has positioned itself as the go-to provider for modern, tech-savvy consumers who value both quality and convenience. From laser hair removal to injectables and advanced skincare treatments, the company provides a wide range of non-invasive aesthetic solutions.
The LaserAway Experience: Science Meets Expertise
LaserAway is committed to combining medical expertise, advanced technology, and a focus on patient care to deliver aesthetic treatment. Baumgarthuber says that with certified dermatologists and doctors overseeing all locations, the company is dedicated in providing among the highest standards of care.
Beyond medical expertise, he adds that the experience itself is a key differentiator. “From the moment you walk in, everything is designed to make you feel comfortable and confident,” Baumgarthuber explains. “Our nurses and clinicians are highly trained, and even that first interaction at the front desk is focused on ensuring that people feel welcomed.”
The technology behind the treatments is also a key innovation. From laser hair removal to innovative skin treatments like RF microneedling and Thermage, LaserAway’s noninvasive skin tightening treatment, the company uses FDA-approved, advanced devices to enhance natural beauty rather than alter it, according to Baumgarthuber.
Expanding the Vision: New Services and Markets
As LaserAway continues to add new locations, it is diversifying its service offerings. While laser hair removal remains its signature service, LaserAway now offers a range of treatments. These include injectables (Botox, Juvéderm, and Voluma); laser facials (Clear + Brilliant and Instant Glow Laser Facial); skin tightening procedure (Thermage); laser tattoo removal; RF microneedling for skin rejuvenation; NAD+ (nicotinamide adenine dinucleotide) anti-aging therapy; and its new Salmon DNA bioregenerator (Rejuran). Rejuran pairs with LaserAway’s RF microneedling and Clear + Brilliant procedures to help maximize the results.
The latest additions, such as Rejuran and NAD+ therapy, are part of the company’s more significant push toward total wellness. According to Baumgarthuber, these services have become incredibly popular, making them a significant focus for the medical aesthetic provider this year. He notes that adding these services reflects a broader shift in consumer behavior, where beauty and longevity-focused treatments have gone hand in hand.
The Future of LaserAway: A Household Name in Aesthetics
The company’s mission goes beyond just providing treatments—it aims to be the most recognizable name in medical aesthetics. “We have a genuine vision to transform the industry and become a household name,” Baumgarthuber says. “When people think of medical aesthetics, we want them to think of LaserAway.”
This ambition is backed by a strong leadership team, many of whom have been with the company since its conception. Baumgarthuber says the same people who started LaserAway are still hands-on in every aspect. He explained that this consistency in leadership has allowed the brand to stay true to its customer-first philosophy while continuing to innovate.
A Lifestyle, Not Just a Brand
At its core, LaserAway isn’t just selling aesthetic treatments—it’s promoting a lifestyle centered around confidence and self-care. With its dedication to making advanced beauty treatments more accessible, enjoyable, and medically trusted, the company is committed to shaping the industry’s future. Whether through its high-end locations, social media presence, or advanced technology, LaserAway aims to set the standard for modern, results-driven aesthetics.
“We’re going to continue on our growth plan as we want to be in every major market in the United States,” Baumgarthuber says. “We’ll continue refining our services, technology, operations, and marketing to understand better what consumers want, how to position our messaging, and ultimately, how to acquire more clients.”
Whether you’re looking to enhance your beauty regimen or explore a partnership with an industry leader, LaserAway offers an opportunity to shape the future of medical aesthetics.
Learn more about LaserAway at laseraway.com.
