"We stay true to our mission: enabling economic empowerment for small business owners and entrepreneurs across Egypt."
The financial services sector in Egypt—and more broadly, Africa—is undergoing a transformative evolution. With increasing digital adoption, supportive regulatory frameworks and a strong push for financial inclusion, we are witnessing an unprecedented opportunity to bring underserved segments into the formal economy. At Tanmeyah, we see ourselves not just as participants but as catalysts in this journey. As one of the fastest-growing financial services providers in the country, we believe the sector will continue to grow, driven by innovation, customer-centric models and a rising demand for accessible, ethical financing solutions.
Tanmeyah’s success is grounded in a deep understanding of the communities we serve. Our secret lies in a combination of data-driven decision-making, an agile operating model and an unwavering commitment to our clients. With over 6,000 employees and one of the widest physical networks in the industry, we invest in local talent, leverage technology to streamline processes and maintain a strong governance framework. This strategy has enabled us to double our book size in just two years and more than double our year-over-year profitability. Most importantly, we stay true to our mission: enabling economic empowerment for small business owners and entrepreneurs across Egypt.
Our growth strategy is multi-layered. Domestically, we’re focused on deepening our presence in underserved areas through branch expansion and digital outreach. With nearly 400 branches, we are exploring regional partnerships and potential market entries that align with our values and capabilities. We’re also investing heavily in technology to scale responsibly and enhance client experiences. The ultimate goal is to be a regional leader in inclusive finance, impacting lives at scale.
Trust and impact are at the heart of all our relationships. We engage clients through a personalized, relationship-driven approach, supported by robust financial education initiatives and accessible products. Our partners value our transparency, governance and consistent performance, which have helped us more than double our profitability year-over-year. Internally, we invest in training and improving our corporate culture to ensure our team remains aligned with our mission. This integrated approach fosters long-term loyalty and mutual growth.
Geopolitical tensions invariably affect market sentiment and operational dynamics. However, our business model, built around essential financial services and a localized footprint, provides resilience. We maintain a diversified portfolio and strong risk management practices to mitigate such challenges. At the same time, we remain adaptive, constantly assessing macroeconomic shifts and realigning our strategies to ensure continuity, sustainability and support for our clients.
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