1 May 2025

Gary Batara, Vice President of Marketing, Garten

Read The Article
Gary Batara, Vice President of Marketing, Garten
"At Garten, we combine premium nutrition with real-time analytics, giving companies the data they need to build healthier, more engaged teams. When wellness becomes a business strategy rather than just a perk, the impact is undeniable."

How is Garten revolutionizing workplace wellness through data-driven nutrition?

Gary Batara: At Garten, wellness isn’t just a perk—it’s a strategy. We integrate premium, organic, and non-GMO food solutions with real-time analytics through our Nutrition Dashboard, giving companies the tools to make informed decisions about workplace nutrition.

Too often, wellness programs are treated as feel-good initiatives rather than business strategies. We’re changing that by providing real data on how nutrition affects employees. Our Analytics Dashboard doesn’t just track what people eat—it measures how well their diets align with the Healthy Eating Index (HEI), offering insights that help companies create healthier, more engaged workplaces.

Why do traditional workplace wellness initiatives fall short, and how must they evolve?

Gary Batara: Employees today are more informed and health-conscious than ever. A stocked breakroom isn’t enough—they want high-quality, functional nutrition that aligns with their values.

That’s why we’ve redefined corporate food programs at Garten. Wellness starts with real food, so we focus on clean, organic, and non-GMO ingredients. Sustainability matters too—nourishing employees shouldn’t come at the expense of the environment. And most importantly, we make wellness measurable with data-driven nutrition insights, helping companies create lasting, meaningful impact.

What distinguishes Garten from other workplace nutrition programs?

Gary Batara: The days of one-size-fits-all snack programs are over. Companies need smarter solutions that align with employee expectations, ESG goals, and measurable performance.

First, we take a data-driven approach. Our Analytics Dashboard gives HR teams real insight into nutrition trends and workplace wellness metrics. Instead of vague promises, we provide clear data on how nutrition impacts employee satisfaction, budget efficiency, and breakroom preferences. By tracking Healthy Eating Index (HEI) scores and real-time consumption trends, companies can refine their food programs for maximum impact.

Second, we focus on a premium experience. Garten isn’t a vending machine solution—it’s a curated approach to workplace nutrition. Employees today expect organic, non-GMO, and sustainable options that reflect their lifestyle, and we’re delivering that on a corporate scale.

Finally, we ensure seamless integration with company culture. A well-stocked breakroom isn’t just about food—it’s a statement that employee health is a priority. When wellness programs align with workplace values, they foster engagement, loyalty, and productivity.

How has branding played a role in Garten’s success?

Gary Batara: Our wellness model sets us apart, but branding has been just as crucial to our success. Premium products require premium storytelling, and we’ve redefined how companies see workplace nutrition—not as an expense, but as an investment in their people and culture. That shift in perspective has been a game-changer.

Our marketing strategy focuses on three key areas. First, we educate businesses on how measurable well-being drives performance. Second, we position Garten as more than just a snack provider—we emphasize clean-label nutrition, transparency, and premium quality. Finally, we market Garten as an executive-level solution, showing that investing in employee nutrition has a direct return on engagement, productivity, and corporate success.

Can you share tangible results that Garten has achieved in workplace wellness?

Gary Batara: Our data-driven approach has led to measurable improvements in employee nutrition and overall well-being across the companies we work with. We’ve seen a 103% increase in Healthy Eating Index (HEI) scores, signaling a major shift in workplace nutrition habits. Fruit consumption has skyrocketed by 12,400%, and vegetable intake has increased by 609%, ensuring employees get essential nutrients for sustained energy and health.

Protein-rich food choices have grown by 191%, supporting focus and productivity throughout the workday, while dairy and whole grain consumption have also improved, helping to close key dietary gaps. Wellness isn’t just about offering better food—it’s about driving real change. With our Analytics Dashboard, companies can see exactly how improved nutrition leads to higher energy, better engagement, and long-term business success.

What does the future of workplace wellness look like, and how is Garten shaping it?

Gary Batara: The future of workplace wellness is about more than just offering better food—it’s about integrating nutrition, sustainability, and real-time data to create healthier, high-performing work environments. Companies that prioritize well-being will ultimately see stronger performance, and we’re helping to lead that shift.

At Garten, we’re setting a new standard by combining premium, organic food solutions with advanced analytics, allowing businesses to measure the real impact of nutrition on employee health and productivity. Workplace wellness isn’t just a trend—it’s becoming the foundation of how companies support their teams and build a thriving corporate culture.